Privacy Policy

SEFA Software LLC ("SEFA Software LLC," "we," "us," or "our") operates Encore Dance(the "Service"), a software platform for dance studios to manage private lessons, scheduling, packages, attendance, and related studio operations. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://encoredance.app, create an account, or use the Service.

By accessing or using the Service, you acknowledge this Privacy Policy. If you do not agree, do not use the Service.

We use information to:

• Provide, operate, maintain, and improve the Service.
• Create and manage accounts, studios, and user roles.
• Enable scheduling, booking, package tracking, attendance, check in, and related studio workflows.
• Process subscriptions and communicate about billing, trials, and account status.
• Send transactional messages such as account notices, security alerts, and service updates.
• Monitor, prevent, detect, and respond to fraud, abuse, security incidents, and technical issues.
• Comply with law, enforce our Terms of Service, and protect rights, safety, and property.
• Generate aggregated or de-identified analytics to understand product usage and reliability.

If you are located in the European Economic Area or the United Kingdom, we process personal data under one or more of the following bases:

• Performance of a contract: to provide the Service you or your studio requested.
• Legitimate interests: to secure, improve, and operate the Service, prevent abuse, and support customers, balanced against your rights.
• Consent: where required for optional communications or specific features.
• Legal obligation: where processing is necessary to comply with applicable law.

We do not sell personal information. We may share information in these situations:

The Service is designed for use by studios, instructors, and parents. It is not intended for direct use by children under 13, and we do not knowingly collect personal information directly from children under 13.

Student profiles store limited identifiers only (first name, optional last initial, and a studio assigned display handle). Full names are not stored. Sensitive notes and check in credentials are kept in a separate encrypted vault.

Student information is entered by a Studio Customer or linked by a parent or guardian who accepts our agreements in the product. The Studio Customer remains responsible for obtaining any required parental consent under laws such as the Children's Online Privacy Protection Act (COPPA) where applicable. We maintain a timestamped record when parents authorize data processing and when studios attest to having obtained consent.

If you believe a child under 13 has provided personal information directly to us, contact privacy@encoredance.app and we will take appropriate steps to review and delete the information where required.

We retain information for as long as necessary to provide the Service, comply with legal obligations, resolve disputes, enforce agreements, and maintain security. Retention periods may vary based on account status, studio deletion, legal holds, and backup cycles.

When a studio owner deletes a studio account through Account and privacy settings, the studio is closed, staff and parent access ends, and student records are archived for a defined retention period (currently up to two years) before permanent deletion, except where longer retention is required by law or for billing, security, or dispute resolution.

When a parent deletes their account at a studio, we remove their login and contact link from that studio. Student records remain with the studio as operational data controlled by the Studio Customer.

Legal consent records, audit logs, and billing records may be retained after account deletion where required by law or legitimate business needs.

We use administrative, technical, and organizational measures designed to protect information, including encryption in transit, access controls, tenant isolation, hashed passwords, and monitoring for abuse. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your credentials and for configuring appropriate access within your studio account.

We use cookies and similar technologies that are necessary for authentication, session management, security, and core functionality. We do not use advertising cookies in the current version of the Service.

You can control cookies through browser settings. Disabling essential cookies may prevent parts of the Service from functioning.

Depending on your location, you may have rights to access, correct, delete, restrict, or object to certain processing of your personal information, and to receive a portable copy of certain information.

If you access the Service from outside the United States, you understand that information may be processed and stored in the United States and other countries where we or our service providers operate. Those countries may have different data protection laws than your country of residence.

The Service may reference third-party services such as Venmo or future payment tools. Those services are governed by their own terms and privacy policies. We are not responsible for third-party practices.

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice by posting the updated policy on https://encoredance.app, updating the "Last updated" date, and, where appropriate, sending account or email notice. Continued use after the effective date constitutes acceptance of the updated policy.

For privacy questions or requests, contact: